<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Aasim Sani · Writing</title><description>Essays on engineering, startups, and how teams actually ship.</description><link>https://aasimsani.net/</link><language>en</language><atom:link href="https://aasimsani.net/rss.xml" rel="self" type="application/rss+xml"/><item><title>Your Startup Isn’t Slow. It’s Blind.</title><link>https://aasimsani.net/blog/inattentional-blindness/</link><guid isPermaLink="true">https://aasimsani.net/blog/inattentional-blindness/</guid><description>Good engineers miss obvious things, and the misses quietly slow the roadmap. The psychology of inattentional blindness, a decade of case files, and the two-person structure that catches what one pair of eyes can’t.</description><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><enclosure url="https://aasimsani.net/audio/blog/inattentional-blindness.mp3" length="23792684" type="audio/mpeg"/></item></channel></rss>